5 Tips to Modern Marketing

Jiji Lee highlights how investing in your digital marketing is now “a must” for retailers – spotlighting evolving consumer shopping habits and discussing the audience migration to modern-day marketing channels from historically popular ones. She provides insight into “inspirational audiences” and “aspirational audiences” and how to target messaging and content to provide “the right message to the right audience at the right time.”  Further, she advises retailers to keep up with their digital marketing by monitoring what works and what does not.  Jiji Lee is the marketing director for Plumb Club Member, Jewelmark/Renaissance Jewelry New York, creators of the branded lines Enchanted Disney Fine Jewelry and Hallmark Fine Jewelry, as well as suppliers of fine diamond and gemstone jewelry set into platinum, gold and silver.