Beyond the Sparkle - Gemstones in Modern Consumer Trends

Gemstones are an important part of a well-rounded assortment for jewelry stores. The gemstone market is experiencing steady growth and is projected to increase over 50% in the next number of years. Anthony Marotta, of Plumb Club Member Prime-Art & Jewel (PAJ) showcases the rise of gemstones and highlights some of the elements that are spurring consumer knowledge and growth in the category.  He talks about the increasing popularity of lab grown gemstones and some of the current trends in gender neutral jewelry, jewelry with meaning and symbolism, as well as colored gemstone bridal and statement pieces. PAJ has made a name for itself as one of the leading jewelry manufacturers in the world, with their use of superior craftsmanship and a focus on customer satisfaction.