Content Is King

Ellen Seckler and Sam King break down the elements of Content Marketing and how to get the most out of this effective tactic that helps give life to a brand story. Additionally, they go through the creation of a yearly plan, the balance of storytelling vs product knowledge, how to evaluate the quality of content vs the brand quality standards and the importance of starting with a complete creative brief that outlines the objective and use of content being created. Further, they discuss finding the best content providers. Ellen Seckler and Sam King are the marketing and creative forces behind Plumb Club Member, Citizen Watches.