Digital First

What does digital first mean? Barbara Garces and Regina Fiedel help the listener understand what a digital-first mindset is and how it is applied. They give valuable insight on reaching consumers effectively, while creating awareness and desire using digital tactics. Additionally, they discuss gathering feedback and valuable data using digital platforms. Further, they discuss a variety of digital platforms, online hubs, project planning tools and data asset systems to help a retailer. Barbara Garces is the Chief Digital Officer and Regina Fiedel is the Vice President of Digital Marketing for Citizen Watch America. Bulova, a division of Citizen Watch America, remains an iconic brand at the forefront of today’s timepiece industry, since being founded by Joseph Bulova in 1875.