Optimize Your Diamond Assortment

Diamond fashion jewelry is a key product classification for jewelry retailers. It’s also a merchandise category with the most important potential growth opportunity. Recent in-depth research reveals how this all-important product sector is affected by changing consumer attitudes and demographics. In this podcast, sponsored by S. Kashi Jewelry, a leading manufacturer of bridal and fashion jewelry, Cheryl Kremkow takes a look at top diamond fashion jewelry trends and discusses how a new generation of consumers can be attracted by maximizing the assortment.