Personalization & Customization: Grow & Retain a Customer Base

The retail landscape is changing because of the desire for personalized experiences. Today’s customers look to make purchases to reflect the individuals they are. Stacy Dermont, on behalf of Cynergy Trading Corp. takes listeners through how retailers can satisfy consumer desire and generate sales and repeat customers through personalization and customization. Cynergy Trading Corp designs and manufactures diamond bridal and fashion jewelry in gold, silver and platinum. Their specialties include private label design collaboration, product customization, and just-in-time manufacturing of special orders.