Personalization & Customization of Engagement Rings

Today’s consumers want to be able to personalize experiences and purchases. Retailers and manufacturers are now catering to this new generation of shoppers by allowing them to modify and visualize their unique versions of what they are purchasing - from clothing to sunglasses to furniture and wall treatments.  Narrated by Jeff Levitt, VP of Merchandise at Cynergy Trading Corp, this podcast discusses how engagement ring shoppers’ expectations have evolved and what new tools are available to the jewelry industry to meet these new expectations.  Cynergy Trading Corp is the source for private label bridal and fashion diamond jewelry. They also have one of the largest just-in-time bridal manufacturing units in the industry.