Public Relations Ground Rules - Growing Your Business Using PR

Heather Zachary Rogoff and Melissa Berry take listeners through the art of writing an effective press release and how it differs from writing a media alert! They provide education and tips on how to build a media list and target appropriate editors with relevant messaging that compels them to run your story. Further, they give insight into the delicate art of editor “follow up” and how to repurpose outcomes on social media. Heather Zachary and Melissa Berry are founders of H&M Media, a boutique PR agency based in NYC that specializes in the jewelry and watch industry.