Store Design - Your Crucial First Impression

Just as the saying goes, “you only have one chance to make a good impression”, so does your store. Your store’s entrance needs to fix a customer’s attention and give them the right sensory information in order to turn them from a mere “passer-by” into a customer. Your stores interior needs to convey what your brand stands for and inspire a customer to trust you to help them make a purchase decision. Leslie McGwire discusses maximizing income from a store via the layout and space planning. She takes the listener through impactful lighting, effective case design and cost-effective coverings for flooring and walls.  Finally, she wraps up with advice on how to keep a store looking up-to-date and current. Leslie McGwire, ASID (American Association of Interior Designers) Allied, is an award winning interior designer and author, with 35 years of experience in retail design and a specialization in jewelry store design. She is the owner of Leslie McGwire & Associates, Inc.