The Digital Transformation

Today, “Digital” is a MUST for business. A company’s digital footprint impacts how it is perceived by potential customers. Derek Kristopher helps retailers understand their company’s digital footprint. He goes through the various touchpoints that can impact perception and provides excellent tips on how to review it, manage it, develop and improve it. Further he provides an omni-channel perspective and ideas on how to augment perception by providing a virtual customer experience. Derek Kristopher is the associate director of marketing for S.D.C Designs one of the largest manufacturers and distributers in the American market.