The Innovation Report

This podcast helps bring simple clarity to everything innovative. As a retailer there are many challenges to face and regularly upgrading technologies can make a digital strategy complicated and expensive. Sean McCormick and Sarah Siegel provide suggestions on creating a plan and measuring metrics. They suggest rethinking the way you view your website and utilizing it as more than just a billboard, but as a digital salesperson - setting goals and reevaluating every six-months in order to get the best ROI. They discuss the various social media platforms available and how best to capture new customers via social media by connecting with them on an intimate level. Sean McCormick is the director of social media and Sarah Siegel is the photographer for Novell Enterprises, a division of Continental, a one stop company, dedicated to design, manufacture and export of fine jewelry products.