The Rising Popularity in Colored Gemstones

Colored gemstones are a continually growing category for today’s retailers. The reasons are multifold. Among them a changing consumer demographic, a changing economy, fashion and fashion influencers/celebrities. Oren Akhavan discusses each of the underlying reasons that account for the surge in colored gemstone popularity and illustrates how the category helps provide support and opportunities for a retail jeweler.  Oren Akhavan is the operations manager for Ryan Gems, a second generation family business specializing in both gemstone and diamond jewelry.