What Do They Want? The Evolving Consumer

Today’s consumer is younger, better educated and have a different set of experiences. Therefore, they have different expectations of a shopping experience. In a talk with Paco Underhill, author and environmental psychologist, listeners will gain insights into how their customer has changed. Tips are provided on what clues to watch for, how their desires can be met and what a retailer can do to lower purchase barriers. Paco Underhill and his company Envirosell have a global perspective on consumer shopping habits that has underpinned their work with over 1/3 of the Fortune 500 list. Additionally, Paco Underhill has written a number of best-selling business books such as "How We Eat", "Call of The Mall", "What Women Want” and “Why We Buy”, dedicated to the science of shopping.