A place to learn about the jewelry industry
Episodes
Monday May 04, 2020
Monday May 04, 2020
Pam Levine, Brand Experience Specialist, President of Levine Luxury Branding, presents Retail Reinvigoration- Visual merchandising tips that stimulate sales. The ultimate goal of successful and engaging product presentations is to inspire customers to touch, try on and buy. When you think of your merchandise presentations, window displays and your environment, do you consider it your “space of engagement”? Visual merchandising and retail experience are the silent sellers that express and impress your brand experience in the hearts and minds of your customers. Pam provides: pertinent questions that enable you to conduct your own store assessment, learn about silent selling techniques, design and merchandising resources and the psychology behind product arrangements that stimulate buying decisions.
Monday Mar 30, 2020
Monday Mar 30, 2020
Kevin Reilly, Vice President of Platinum Guild International, explains how having platinum in your merchandising mix can help you create customer satisfaction. He illustrates several benefits of presenting the metal to consumers and language that you can use in store to explain these benefits to your customers.
Monday Mar 30, 2020
Monday Mar 30, 2020
Severine Ferrari, editor and founder of Engagement 101 talks about the newest trends in the engagement ring market. Further, she will give you insights on the new consumer and ideas on how you can shift your thinking and use inclusive language to help you win their confidence and make the sale.