The Plumb Club’s Podcast

Break Six Rules to Sell More Bands

How do you add excitement to the men’s band category? By breaking all the unwritten rules that keep your band showcase boring and your sales disappointing. In this podcast sponsored by Benchmark, we discuss the six rules of the men’s band category and how you can break them to make men’s bands a profit center in your store and attract a new generation of consumers who are less tied to tradition and more interested in personal expression. Benchmark is a USA based manufacturer located in Tuscaloosa, Alabama. Benchmark was founded in 1973. Benchmark precision manufactures all precious metals and select boutique contemporary metals. Benchmark focuses on design, speed of delivery, ease of use and strong marketing support. Benchmark uses recycled precious metals.

Mastering The Brand Balancing Act

The jewelry brands that you carry can be a powerful way to reinforce your store brand, not compete with it. This podcast sponsored by Quality Gold gives tips on successfully balancing your own brand point of view with the positioning of the brands you carry to create a memorable and exciting shopping experience. Mastering the brand balancing act will help you stand out from the competition, increase sales and deepen customer trust and loyalty. Quality Gold is a worldwide company offering more than 165,000 jewelry and gift items in stock and available to ship same day and more than 150,000 special order items for purchase by retailers. The company continues to expand its extensive product line to offer the widest selection of quality products and services at competitive prices. Quality Gold is committed to your long-term success and viability.

Securing the Sale: Is Gold Filled Jewelry Right For You

There are many misconceptions about gold filled jewelry. However, gold filled product can provide stores with lower price pointed merchandise that can help secure a potential sale if the staff are confident in their knowledge. In this podcast Kye Ehrlich of The Marathon Company helps to provide the tools to discuss how gold-filled jewelry is made, the benefits for retailers who carry the category and how to care for the pieces. The Marathon company is a privately held, third generation family business founded in 1897. The company serves independent jewelers and large jewelry store chains. Marathon is the leading manufacturer of children’s jewelry in the USA and also manufactures sterling silver baby gifts, fine ladies lockets, bracelets and religious jewelry.

Inflation Survival Guide

Inflation, no matter the cause, affects every facet of the industry. It’s important to have a proficient understanding and a strategy to make the necessary adjustments in business. Michael West, director of sales at Rosy Blue NY, helps listeners understand the forces and dynamics of inflation and increasing interest rates and provides helpful strategies to adapt and thrive in a competitive market. With a long and distinguished history of excellence in the diamond industry, Rosy Blue is one of the world’s foremost diamantaires, with a presence in 10 countries around the world. Rosy Blue is a certified RJC member and monitors every diamond passing through the manufacturing and finishing process, assuring customer of the integrity of all their stones.  

Say Yes to Colored Gemstone Engagement Rings

The market for colored gemstone engagement rings has been growing steadily over the past few years. Cheryl Kremkow, on behalf of Plumb Club Member Carl K. Gumpert shares ways that you can make the most of this opportunity. Hear from experts Marty Hurwitz of market research firm The MVEye, Severine Ferrari, founder of Engagement 101 and jewelry journalist and trend forecaster Jennifer Heebner on the consumers driving demand, top trends, and what you can do to capture more sales of unique engagement rings for your store. With over 70 years in the jewelry industry, Carl K. Gumpert, Inc. is a major fine jewelry manufacturer and diamond supplier, providing its customers with individualized manufacturing services and outstanding quality and value.

Beyond the Sparkle - Gemstones in Modern Consumer Trends

Gemstones are an important part of a well-rounded assortment for jewelry stores. The gemstone market is experiencing steady growth and is projected to increase over 50% in the next number of years. Anthony Marotta, of Plumb Club Member Prime-Art & Jewel (PAJ) showcases the rise of gemstones and highlights some of the elements that are spurring consumer knowledge and growth in the category.  He talks about the increasing popularity of lab grown gemstones and some of the current trends in gender neutral jewelry, jewelry with meaning and symbolism, as well as colored gemstone bridal and statement pieces. PAJ has made a name for itself as one of the leading jewelry manufacturers in the world, with their use of superior craftsmanship and a focus on customer satisfaction.

The Sustainability Opportunity: Reaching a New Customer

The market for sustainable and responsibly sourced jewelry is growing thanks to younger consumers looking for retailers who share their values. This podcast sponsored by W.R. Cobb Company shares ways that you can make the most of this exciting opportunity to build trust, increase sales and attract the new sustainability-minded consumer. Find out why sustainability is an exciting opportunity for you to stand apart from the competition and elevate your brand. W.R. Cobb Company has been a fundamental part of the jewelry industry since 1877 and has he widest range inventory of bridal jewelry, loose certifies diamonds, and marketing solutions available to jewelry retailers.

A Winning Formula: Email Marketing

Driving sales is often a result of the relationship that a retailer is able to build with their customer. One effective way to build that relationship is with email marketing. In this podcast, Jan Bennett, head of marketing at Plumb Club Member Shefi discusses how this marketing tool can help build a loyal customer base, encourage repeat business and drive foot traffic into the store. She provides email strategies, talks about timing of emails and ways to segment, as well as ideas on how to measure the tool’s effectiveness.  Established in 1975, Shefi is widely recognized amount retailers as a leading supplier of store programs and an exquisite array of fine jewelry products across a variety of categories.

Shining Opportunities: Embracing Lab-Grown Diamond Jewelry

Staying ahead is imperative in the jewelry industry. Dov Tannenbaum explains the impact of the rise in lab grown diamonds, as well as the potential benefits for retailers. He provides several insights into the market, debunks myths on value and provides several tips on how retailers and use the category for differentiation and to appeal to a broader customer base.  Dov Tannenbaum is a principle at Leo Schachter Diamonds, a leading supplier of America’s major retail jewelry chains.

Personalization & Customization: Grow & Retain a Customer Base

The retail landscape is changing because of the desire for personalized experiences. Today’s customers look to make purchases to reflect the individuals they are. Stacy Dermont, on behalf of Cynergy Trading Corp. takes listeners through how retailers can satisfy consumer desire and generate sales and repeat customers through personalization and customization. Cynergy Trading Corp designs and manufactures diamond bridal and fashion jewelry in gold, silver and platinum. Their specialties include private label design collaboration, product customization, and just-in-time manufacturing of special orders.