Technological advancements have revolutionized other industries and the jewelry industry is slowly adapting. Jason Yakubovich and Chris Awad from MJJ Brilliant illustrate the online and ecommerce opportunities that retailers need to take advantage of to stay relevant. From consumer experience on a website, to consistency of messaging via social channels, to optimizing customer support they provide various tips and solutions to help retailers stay ahead of the curve. Jason Yakubovich is the director of operations and Chris Awad is the head of marketing for MJJ Brilliant, a widely recognized manufacturing leader of fine fashion jewelry and a completely vertically integrated company with extensive in-house design capabilities, wholly-owned manufacturing facilities and manufacturing joint ventures.

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