Natural Diamonds & Lab Grown Diamonds: A Customer for Both

One of the most continual conversations in the jewelry industry today revolves around diamonds – both natural and lab grown. Joel Hakimi an executive at CH Hakimi helps the listener understand how these two categories are not competing in the marketplace, in fact they are coexisting with a distinct customer for each. Hakimi talks about the journey of natural diamonds and the rise of lab grown diamonds in the marketplace. He describes how today’s customer wants to understand a diamond’s origin, as well as its impact and sustainability, and  provides insights into the pricing and benefits of both. Further he underscores that retailers who can offer a balanced and educational experience on both categories, enable consumers to make an informed choice that builds trust and repeat business.