Jun 1st, 2022
With online representing an ever-growing part of total sales, how can a retailer maximize this increasingly important sector? On behalf of Plumb Club Member EMA Jewelry, Cheryl Kremkow speaks with Karen Weiss, director of ecommerce for EMA to discuss practical strategies and tools that will improve a retailer's ecommerce marketing, merchandising, fulfillment and returns process and help them become leaders in their community. EMA Jewelry Inc. is a leading manufacturer of both gemstone and diamond jewelry since 1977, with factories in Mexico and Asia. Their laser-focus on creating quality products at a variety of price-points provides great value to the consumer and produces high turns and margins for their customers.