Many retailers know what it takes to make a brick-and-mortar store a success, but how can they apply those same principles to their website in order to increase sales? On behalf of Plumb Club member Benchmark, Cheryl Kremkow showcases how thinking about a website as a store will help improve the user shopping experience and make the retailer a better online jeweler. She shares six ways that help fine-tune the online shopping experience to make an online store more successful. Benchmark is an award-winning US based manufacturer focusing on design, speed of delivery, ease of use and strong marketing support since 1973.

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