The growth of awareness of lab-grown diamonds among consumers has been remarkable, with 80% of consumers saying they have heard and know about lab-grown diamonds. On behalf of Evolution Diamond, Marty Hurwitz CEO of The MVEye outlines, from a demographic and psychographic perspective, who the consumer is that is buying this product. Further, for retailers, he highlights the key drivers in the purchase decision and shares educational sources to help inform and train staff on the category. Evolution Diamond is a vertically integrated lab-grown diamond company established to make progressive change in the diamond jewelry industry. They procure rough directly from growers and cut and polish diamonds in their own factories. They also have full jewelry manufacturing, design and marketing capability to develop private label and branded collection.

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